Break The Script
When was the last time you heard someone say “we have always done it that way?” If you’re like me, the answer is likely too often.
What infuriates us about this answer is that we know the thing we are asking about can be done better and the only reason we are getting this answer is due to either a feeling of apathy by the individual, an over-abundance of bureaucratic regulations, or both. The good news is that the situation can change, but we have to break the script to make the change.
Scripts are easy to follow because they create order and predictability. When we break from the script we create change, and change can often be uncomfortable. However, when we break from the scripts we open up new and exciting opportunities that increase efficiency and promote growth. Regardless of where we stand within an organization, we have the power to break the script and create the needed change.
In order to break from the script and create positive change, we need to ensure that we follow a few basic rules that will ensure success.
First, we need to create a consensus and gain support. Chances are that many others you work with feel the same way regarding the issue. Socialize your ideas for change with your peers; seek their opinions and buy in.
Second, implement the change on a small scale and gauge whether it is accepted or not. For example, Chik-Fil-A has created a stunning brand based upon small, yet unique changes. Among these changes is the simple act of stating “my pleasure” when responding to a “thank you” from a customer. In this instance, Chik-Fil-A took a seeming insignificant statement, implemented it as part of their culture, and transformed the fast food industry.
Third, capture what did and didn’t work and analyze it. Being honest with what failed is important. If the proposed change did not work, what was the reason? Can you tweak it in any way? In order to set the scene for further success, we need to create a new script that encapsulates the best practices you have found that work.
Regardless of where you stand in the organizational structure, you can change things. However, to do so requires that you break the script. So the next time someone tell you that “they have always done it that way,” look for ways you can break the script and create a positive change.