I spent this past week updating an instructional techniques class I give at the Weapons and Tactics Instructors Course.  One of the things I hope to convey to our students during this class are tangible skills they can use to more effectively instruct and communicate.

During the segment on communication skills, I give them what I call the “secret sauce.”  I define the secret sauce as knowing your audience, developing an effective presentation, and communicating clearly.

Knowing your audience: Who are you talking to?  Is your audience a room full of experienced people?  Or, are they just beginning to learn the skill?  Figure out who they are and what they need to know.  This way you won’t waste their time…or yours.

Developing an effective presentation:  In my line of work, PowerPoint is the go to medium for presentations.  I teach my students to stick to no more than three bullet points per slide and to use more pictures and less words.  Be an expert on your subject, use a story or narrative to get your point across.

Communicate clearly:  Be aware of the language you are using.  Articulate and enunciate your words.  Stand in a manner that is calm and natural – hands at your sides.  Only use your hands to accentuate a point or drive home a thought.  Connect with your audience via natural eye contact and movement.

The secret sauce can be applied to any venue.  Whether you are talking to a boardroom, presenting a class, or selling a product, using the secret sauce is a tried and true way to get your point across.

For more resources on creating a winning presentation, check these out:

Carmine Gallo: Talk Like TED

Timothy Koegel: The Excellent Presenter

Ken Davis:  Secrets of Dynamic Communication